Search engine optimization is important for everyone who seeks to increase their sales or client base. The medical profession is no exception to this rule. Some people still ask “why should we care about SEO”? The answer is simple, everyday there are over 600 million searches by internet users, in total over 17 trillion searches are gone per month. Google accounts for the majority of searches, Yahoo and Bing share the rest of the searches. The online consumer market is a young one but the people who use the internet to find a product or service are aware and savvy. More than 90% of the over 750 million internet users use search engines and internet directories to find products and services that the questioner sells. What does medical SEO actually involve?
Optimize the Website
When speaking about medical SEO, we must start at the beginning. The beginning is separating the actual work of the optimizer into the 2 major tasks of SEO. The first task is to make the website as appealing to search engines, internet directories and the prospective clients as possible. Each of these groups has slightly different needs and requirements. The first step in the process is keyword research. A keyword is any word or phrase that customers enter into search engines to search for things on the internet. Keyword research will identify those keywords that the particular customers and users of the website being worked use to find that website. Once identified the optimizer inserts the keywords into the website, as part of the process of optimizing the website. This will ensure that the website will be easily found and crawled by the search engines. Some of the areas that the optimizer works on are:
- The Meta tags on each page of the website
- Arrangement of the pages and their relationship with each other.
- The quality of the content of the website pages is a vital area that the optimizer must address.
Increase the Websites Visibility
This is the second task in medical internet marketing and any other optimization. This task focuses on increasing the websites visibility to the search engines and attempts to increase the websites placement in the search engine result pages (SERP). To achieve these aims, the webmaster builds links to and from his website to other websites. The strength and variety of the links will determine how successful this effort will be. So, what are links and what kinds of links are available to the website owner. A link is a method by which an internet user goes from one website to another. The two websites must agree to have this link between them. The major differences between links are mainly in the way search engines view them. The search engines rank websites and give a form of “weight” to these rankings. Therefore a link to a highly ranked website is of a higher value than one to a lower ranked website.